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Every business needs a lead, and it's critical that you nurture that lead and convert them into sales. Marketing Automation Trends is one such walkthrough that helps you take all the necessary steps to appropriately cultivate specific leads and automate them to further reduce workload and develop time management.These days, some platforms like Hubspot can allow your businesses to automate everything from social posts to personalized emails. These tools help store information about prospects in a database and then allow you to get to know the prospects. In fact, marketing automation allows you to effectively manage and nurture potential leads.
The critical outcome of automation is increased lead quality as you treat each one with a personalized touch.According to recent studies, global spending on marketing automation software is expected to reach $32 billion in 2018, and this number will undoubtedly increase in the coming years. Every next company adopts marketing automation and the tools could become more sophisticated. The highlight of automation is the ability to create relevant messages, engaging leads, and customers Phone Number List at every stage of their journey. Industry experts claim that technological improvements in machine learning and analytics are expected to drive various developments in the field of marketing automation.
In fact, some of the top marketing automation trends you expect to become popular and need to watch out for in 2018 are:1. Automated Social Media OutreachAutomated Social Media OutreachThe reach and potential of social media is now known to all of us. Considering that around 2 billion people are active on social media platforms globally, marketers are again expected to use social media to interact more with huge number of prospects. In fact, social media automation tools will allow marketers to automate different interactions that would otherwise be tedious to complete manually. Also this year, interactions via social media can inspire companies or business owners to take appropriate action.